5 Google Advertising Tips for Your Next Marketing Campaign

Google advertising is a very effective way to increase website traffic and convert visitors into paying customers. There are a number of recommendations and tips available that can help you make the most out of your advertising efforts. Google offers a variety of tools that can help you take every campaign even further. Let Google advertising take your profits and website popularity to new heights. Google Advertising Tip 1: Try Keyword Variations that Cost Less Per Click Pay per click Google advertising is one way to begin marketing your website. This process is handled through AdWords. Website owners can select keywords and pay a per click rate. Accounts can be set with a daily spending limit or allowed to run without a limit. Limits are ideal because they allow you to increase traffic while staying within your marketing budget. Unless your marketing budget is very large, it is highly recommended that you set a spending limit to avoid going over on any given day. This allows you to maintain your campaign over several days or weeks. Also search per click rates for your primary and secondary keywords. Look for variations that may be used to search for your product or service often, but cost less per click. You can save money while driving more traffic to your website. Google Advertising Tip 2: Make Sure Your Website Adheres to Google’s SEO Rules Follow all of Google’s SEO rules to make sure your site is properly indexed. Google advertising starts with your website, so make sure everything is in place to maximize your site’s potential. Use keywords naturally so they fit...

What is PPC Advertising?

Pay Per Click advertising, also known as PPC advertising, is a form of web marketing that lists paid advertisements next to organic search results. Organic search results are the main list of results listed on each page. Just to the right of the organic results, you’ll notice advertisements that closely resemble the search results, with titles and descriptions related to the keywords in the search. Google calls these paid advertisements AdWords, and they account for a large portion of Google’s revenues. AdWords and other search engine ads can be charged through different methods, including Pay Per Click. Website owners hoping to expand their online visibility often wonder if PPC campaigns are worth the price, since the vast majority of users click on the organic results and ignore everything else on the page. Studies have shown that 60-70% of clicks are on the organic results, depending on factors such as the prominence of ads, relevance of secondary content, etc. Search engine results aren’t the only common place to find PPC ads. Social networks, including Facebook, use PPC ad campaigns. On Facebook, PPC ads can be customized to appear for keywords derived from the demographic data in each user profile. For example, if you want your ads to appear for males in a certain city, within a certain age , with a an interests in sports, you can set your campaign to target every Facebook user whose profile meets the criteria. Advertisers can analyze advertising insights that highlight the most successful keywords within a certain demographic, and refine their campaign parameters, accordingly. The practice of optimization for the paid search results...