Hiring an SEO consultancy may be one of the best things you do for your business. A consultant has the skills necessary to provide sound advice and suggestions that will help your website see more traffic. This type or professional comes at a price, but can prove to be a good investment for your company. Just like any other business investment, you should evaluate each option thoroughly before hiring one. The following five criteria can help you make a sound decision about which SEO consultancy you work with.
The Cost of SEO Consulting Service
Price is a very important factor when hiring an SEO consultancy. You should never choose based on price along but lets face it, every business has its financial limitations so cost must be considered. Do not go with the cheapest SEO consultancy purely because they are less expensive. On the other hand, do not go with the most expensive assuming that they must offer the best quality service. Instead, create a list of SEO consultancies and ask them what they can do for you within your budget. The leading consultancy should be the one who is results driven and focused on providing you with the best ROI.
Next, you should contact each SEO consultancy to get any questions answered and verify the quote provided. This interaction can help you begin to learn more about the professionals you may wind up working with. Get a feel for how they treat you as a potential new client. You should feel comfortable communicating with the company and should never feel like you are burdening them with questions. A reliable professional is willing to answer questions and provide information. Responses such as emails or return calls should also be provided in a timely manner.
Experience Level and Portfolio
Another factor to review is the experience level and portfolio of the SEO consultancy. Do they have the skills and knowledge needed to complete your job effectively? An experienced professional will be able to speak with authority on the subject and answer basic questions quickly. They can also provide a portfolio that you can review to see how they handled projects with past clients. Testimonials and references are another helpful resource, if they are available.
Accessibility is Important
Does the SEO consultancy you are considering make it easy for you to contact them? The company should have a website available. After all, they are offering an internet based service. They should also have office hours readily available. If you are working with an individual, this may vary. Either way, the professional should be able to give you a time frame for responses and clear, easy ways for you to reach them. If they seem reluctant to give this information, then take it as a red flag. It is important to note that you should not expect a professional to hand over their personal phone number, but you should have a way to reach them through the SEO consultancy if you need to.