If you have not already started Google search engine optimization, now is the time to do so. You could be missing out on many new followers, customers or opportunities. Your website is floating in a vast sea of competition as soon as it goes live. Depending on your industry and product, that competition may be very tough. To make it online, you need to ensure that your site is fully optimized so Google and other search engines pick it up and place it high up on the results pages for the right keywords. The following steps can help you begin this process so your website can thrive and exceed your expectations.

Step 1: Research and Add Your Keywords

You can’t begin Google search engine optimization without first having at least a few keywords to start with. Determine which word or words you would like to make your primary keywords. These are the main focus and should be featured on the top level pages of your website. Focus on one keyword per page when working with main keywords. You should also produce a list of secondary keywords to use along with your primary. These should include keywords that are variations of the primary words as well as anything related to those words.  Choose your keywords carefully because they will be responsible for driving traffic to your website. Add your keywords to each page in a way that sounds completely natural to a human reader.

Step 2: Look for Fresh Content to Rejuvenate Site Interest

Make sure you are constantly updating your content to rejuvenate interest in your website. This works two ways. First, each new page shows human visitors that you are actively updating and maintaining your web space. This encourages visitors to return later with the expectation that there may be something more to experience. New content also attracts web crawlers, which index your website. Each new page is also another opportunity to apply a keyword naturally into your content. Try to come up with a comfortable update schedule so your human readers know when to return to see your newest update. Every few days or at least once a week is ideal; however each day works even better (as long as you can keep up with it reliably).

Step 3: Build Links Then Build Even More

Establish links to and from other websites to improve your Google search engine optimization. Make sure that the website you partner with hold their content to a high level of quality. This will affect your website’s page rank. If you only work with low quality websites, then this will hurt your site’s page rank. On the other hand, a site that offers high quality will have a strong impact in the opposite direction for your website.