Creating a professional website involves more than a nice looking homepage made by a talented designer, but visual appeal is only one aspect of your site’s value. If you fail to address the search engine optimization factors of your site, you can have the nicest looking website in the world, but nobody will notice it.
Meta data fields, also known as the Meta tags of website architecture, you must customize the page title, meta description and meta keywords to match the unique traits of each respective webpage on your site.
Unfortunately, many site administrators and small business owners submit their website to search engine scanners before their site is adjusted with the needed search engine optimization and search engine marketing tweaks.
Justin Harrison, founder of “Justin Harrison Marketing”, explained how many site owners have jumped the gun and submitted their sites before they were ready for scanning. Harrison explained how this common mistake can prove to be a devastating mistake.
“This oversight often causes major problems down the line for new web sites, if they are not adequately prepared and optimized for the search engines.” Harrison said. Additionally since search engines are now bringing more stringent criteria to their ranking algorithms, early search engine submission can actually land up penalizing a website in the long run.”
So how do you know if your site is ready to submit to search engines? Before you go to Google.com/addurl ,review your site and check your pages to ensure they each contain unique content and that they all contain internal links. Make sure the words you’ve used for internal links match the keywords you used in your page title, meta description and keywords. Click on your external and internal links to ensure that they all work.
When you submit your site, the more content it has, the greater possibility you’ll have for a top ranking because, the older and larger your site is, the greater its priority is to the search engines. This is because search engines assume that domains that have existed longer than other domains are a more trusted source. Finally check all of the page names and title tags, to make sure they’re spelled correctly.
Before submitting your site to the search engines, checked that they have not already been submitted by typing in your domain name in the search bar. After you’ve finished your checklist, you should submit your site to Google, Yahoo and Bing search engines.
Finally, always remember to avoid publishing duplicate content, or using duplicate titles on your pages. One of the easiest ways to lose traction in page rankings is to get penalized for duplicate content. For example, if the title of your homepage is repeated throughout your site, you’ve missed the chance to get a unique ranking for each respective page. Each page must have a unique title.
Search engines will flag potential duplicate content pages and until you fix your content and make it unique, you’ll never tap the full potential of your site.