Organic SEO is a very valuable tool for any business owner. It offers a great way to get more traffic. In some cases, small business owners may be able to work towards organic SEO on their own. Whether you hire a professional or do it yourself, there are a number of ways you can improve traffic to your online retail business. The following suggestions are a great way to get started using organic SEO.
Keyword Rich Product and Category Descriptions Go a Long Way
Some businesses sell only one product or service while others offer up whole catalogs to customers. Regardless of which category your business falls into, you must make sure your descriptions are organic SEO friendly. That means including relevant keywords in descriptions for each item or service as well as any categories found on your website. Avoid just stuffing in keywords, keep it natural and easy for your readers to follow.
Add Alt Text to Every Product Image
If your item pages include an image, make sure every one of those has a keyword rich alt text tag. This is another item that can be picked up by web crawlers to help determine your site’s ranking through organic SEO. If you already have a number of items listed, you may need to go back through and make sure the tags are there. Depending on how you add product pages, you may be able to automate this process to some degree.
Add Informational Articles to Your Website
Consider becoming an authority on whatever it is you are selling. This is a great tool for organic SEO. Add an area for informational articles to your website. These can cover anything, as long as it is relevant to your business and keyword rich. Add information on how to use your products, go over individual products or anything else you can think of. Make a point to adhere to an update schedule so your information articles help boost your page ranking by attracting attention from search engines.
Become a Knowledgeable Blogger
Blogs are a great way to get information today, and they are also very valuable tools when it comes to organic SEO. Just like your informational articles, your blog should be relevant to your product or service. That way you can use related keywords that will draw in the right traffic. Update your blog regularly and make sure each post is keyword rich. The blog should also include a back link to your website. The older your blog is, the more weight it will carry in the eyes of web crawlers. That back link will become more and more valuable the longer it is there, provided your blog adheres to organic SEO best practices.
Create a Site Map and Make it Accessible
Finally, if your website does not yet have a site map, make one. This is a text listing of links to every area on your website. The site map allows web crawlers to find every last page of your website so nothing is skipped. As long as the site map is linked to the homepage or any other easily accessible places, it can be found by web crawlers. This will help increase your search engine rank and traffic generated by organic SEO.