If the phrases “Search Engine Marketing” or “Search Engine Optimization” make you scratch your head, you’re in the same boat of most business owners who don’t know where to begin their search for professional SEO assistance.
Before you consider the benefits of marketing with search engine optimization, answer this question:
When you want more info about a person, place or product, where’s the first place you go?
• Is it the Yellow Pages?
• Is it the newspaper?
• Do you wait for the right radio commercial or TV commercial?
• Do you drive around looking at Billboards?
Chances are, you ignore all of the conventional forms of advertising and go straight to Google to start your search. If you’re not showing up for relevant words and terms in search results, you’re at a major disadvantage. On the other hand, if you can raise your ranking to the top 10 of Google, you have the best lure for customers.
Think about the impact this has on the ultimate success of your business. Many potential customers could be missing your site because it’s not among the top results when they’re searching for the products or services you provide. If you’re not listed within the first two to three pages, your chances of being discovered are extremely low.
Of course, there’s a reason some companies rank prominently for the words and phrases they want to be associated with. To appear in the top results rather than a paid ad on the side of the page, your website must be optimized for search engines to notice.
Professional Search Engine Optimization means tweaking your sites and conducting off-site tasks in order to rank for your target keywords and phrases. This is a specialized and time consuming process. To rank on the top of the search results in Google, Yahoo! Bing and other search engines, you need help from a professional SEO consultant, with the knowledge and skills required to optimize and streamline sites for search engines.
Ideally, you’ll find a an SEO consultant with a background that’s not completely based in computer science. You don’t have time to waste and you need a consultant who appreciates the unique aspects of your site. Every website is different, therefore every site requires a unique amount of optimization.
If you’re reluctant to spend the funds required for professional SEO services, consider the time and energy you’ll need to devote to make few simple tweaks. Important questions to ask yourself or your staff include:
- Do you have the time to analyze the fundamental aspects of your website’s architecture, such as the title, description and keywords for each individual page?
- Do you have the time and energy required to analyze the efficiency of your site’s current layout?
- Do you have time and energy required to make the most necessary and fundamental adjustments?
- Do you have time to add fresh and unique content promoting your website every day?
If you’re confident that you have the time, energy and commitment to implement the most fundamental steps for search engine optimization, then you can give it your best shot. Otherwise, get professional search engine optimization services for the best results!